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Our Philosophy | Super Steel

OUR PHILOSOPHY

Mission Statement

Super Steel seeks to maintain our name as one of Singapore’s preferred steel suppliers in the industry, a pioneer in leading visionary partnerships to create multi-faceted work opportunities, and being the driving force for positive change in the steel market.

Vision

Ensure the longevity of the global steel industry through Super Steel’s multi-faceted business arms.

Core Values

Upwards Learning is Key

In the pursuit of growth, learning and development, we continually anticipate future needs, equip our employees with ever evolving business know-how, seek opportunities, and join hands with suitable partners for a greater future.

Satisfied Customers

We give our best to two sets of consumers: the external purchasers of our products, and the internal team who are Super Steel’s employees.

Honour and Integrity

We emphasise the importance of honour and integrity in our business. We honour our word and promise as good as gold.

Visionary Partnerships

Building upon the vision of being the ultimate steel supplier, Super Steel has solidified partnerships with associated businesses to provide premium and unparalleled service to three primary industrial sectors: shipbuilding, construction and oil rig.

All Rounded Safety Measures

From the origins of our steel supplies, to the international waters that they are shipped on and the insurance policies undertaken to ensure their safety, customers can be 100% assured of effective quality control and risk management measures set in place – that have lasted the test of time since our company’s inception.

“A happy customer tells four to five others about his positive experience while a dissatisfied customer tells nine to 12 others about how bad the service was.”

Our Founder, Mr Ang De Yu

BRAND ATTRIBUTES

Passionate Leadership

Our head honcho, Mr Ang steers the Super Steel ship with the same passionate drive for the industry just as when he first started in 2005.

The Human Touch

The founders of Super Steel, Mr & Mrs Ang are a hands-on couple who believes in connecting, speaking and interacting with people, beginning with the staff, to customers, partners and investors.

Service Oriented

Customer service is vital in Super Steel, to ensure our customers get the best products and services, in the shortest turnaround time possible.

Optimising Shared Services

Super Steel, with its significant presence in major verticals in the steel industry is able to optimise services across the group of companies for the benefit of the customers.

Global Footprint

Having established and secured our foothold in the home base of Singapore and armed with the strength of experience, we have since forged partnerships with overseas companies to serve more than 10 countries globally.

Investing In The Future

We believe in sustainable growth and expansion built upon healthy financial systems within Super Steel.